HomeNetwork launches “Architectural Magazine” in Eastern Europe

by HNC

13.05.2021 Sofia. Today, one of the fastest growing Bulgarian media companies announced that the show “hitekturen Magazin” will undergo a complete transformation into an independent media.

“Architectural Magazine” started in 2014 as part of InLife TV’s schedule. Following the acquisition of InLife by HomeNetwork Company earlier this year, the show was resumed for a new season, retaining its concept, team and host. After only 4 episodes aired on HomeOne TV, “Architectural Magazine” won its position as a rating and advertising leader, and the show has so far been watched by over 100,000 people across all digital platforms.

From the beginning of June 2021, “Architectural Magazine” will be transformed into a completely new niche media – Architectural Magazine. “Architectural Magazine” is an online multimedia platform for architecture, design and interior, where you can find a lot of materials, interviews, reports and other useful information related to the topic. “Architectural Magazine” will offer its visitors many new author’s shows – “AM Home”, “AM Exclusive”, “AM Special” are just some of the shows that will start in the coming weeks. All programs will be broadcasted on HomeOne TV, HomeMall TV and all of HomeNetworks’ digital platforms.

As part of the HomeNetwork Company’s portfolio, Architectural Magazine also enters into an exclusive partnership with HomeMall Bulgaria. The two companies will launch a stand-alone show “A MALL” on the air of the only shopping television in Bulgaria – HomeMall TV. The show will offer viewers the latest furniture, furnishings and other accessories that can be purchased at exclusive prices directly from the media.

Architectural Magazine will launch in two countries (Bulgaria and Serbia) in three languages ​​- English, Serbian and Bulgarian, adding more territories later this year.

“The main mission of HomeNetwork Company is to create, acquire and develop new or existing niche media projects. One of our most valuable assets after we acquired InLife is Architectural Magazine. A show that enjoys a loyal, ever-growing audience, an exceptional presenter and a unique team of professionals. We kept all this and decided to upgrade it, separating the show into a separate media. In the coming months we will invest in Architectural Magazine, and our goal is for the media to be an undisputed leader in its niche by the end of this year”, said Vladimir Ivanov, Member of the Board of Directors of HomeNetwork Company

“The partnership with “Architectural Magazine” will allow us to very quickly offer a very large industry the opportunity to be present in the largest e-commerce and telesales platform in Bulgaria – HomeMall. I am sure that viewers and customers, as well as businesses, will soon recognize this partnership as a key element of their marketing and sales stratigies. We are starting with A MALL, but we are already considering the possibility of other joint activities,” commented Emil Drumev, CEO of HomeMall Bulgaria.